There was a blog article published yesterday by James Phillips, Corporate Vice President that we should be really excited about: Microsoft Convergence is back! The new show will be called Microsoft Business Applications Summit and will be held late July this year in Seattle.

Microsoft Business Applications Summit

Many of us – MVPs, partners and customers – have raised our concerns and the need for a dedicated event, where we could talk to each other, share our customer success stories and ISV solutions, and get dedicated access to various Microsoft teams involving our business. That was hard to get on events which are calling for a much broader audience with a mix of other products, where you would not necessarily bump into the right person to reach out for in case: you had a brilliant product idea to share; a huge functionality gap to address; or simply tell where the system could perform better.

Now our prayers have reached open ears and we have Microsoft Business Applications Summit. The format will most likely change a little bit from what we got used to, since a couple of additional products and technologies came onboard since the release of AX 2012. We have PowerBI, LogicApps, PowerApps, Azure and a lot more in the Microsoft stack of technologies surrounding our beloved ERP systems.

I am sure we will have the same depth of functional and technical sessions, partner/customer/recruiter Expo area, discount book store and all the nice additions available this year that none of you should miss. Especially with the new business goals Microsoft have set, about being on the latest version of the product for everyone very soon, Overlaying- and customization-free by only using Extensions.